Why do 4 out of 5 shoppers consider videos about how products work essential?
A video demonstrating your product in use can showcase aspects that people won’t fully understand just by looking at a photograph or reading text. When you show the product in action, people will see how it’s used and made.
Maybe that’s why 64% of people are more likely to buy a product after watching a video about it.
- Demonstrate use of the product
- Highlight special features
- Explain complex features
- Spotlight options
- Offer customer testimonials
- Give customers a 360 look at the product
- Advertise your product
Some people don’t like to shop online because they can’t touch the product or see it from all angles. A well-written and produced video removes as much of this as possible, making it easier for someone to decide to buy. Over 95% of shoppers say videos are helpful when they are making purchase decisions.
Our videos are engaging and conversational, so your customers will enjoy watching them. At the same time, the video will educate them about your product and why they need it.
Our team will help you every step of the way. Our mission is to help you create videos that enhance your marketing strategy, making your marketing spend more effective. We are committed to producing high-quality videos that complement your content strategy. Our technical expertise guarantees a top-quality result on budget and on time.
And we don’t create the videos in isolation. Instead, we work with you to develop your strategy for using your videos across multiple platforms to get the most brand awareness, conversions, and sales.
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People are more likely to buy after seeing a video. When people see the product in use, they can more easily imagine using it. This makes them trust that the product will do what they want it to do. That will help them decide to buy.
In today’s world, it’s hard to get people’s attention. Video is one way to captivate people long enough to educate them about your product. Sight, sound, and motion are the best ways to engage a person’s attention, and video has all three. Once a person becomes engaged with your video, they’re that much more likely to buy what you have to sell.
Most people don’t want to throw their money away on products that don’t work. And they certainly won’t buy a product if they aren’t sure they’ll be able to figure out how to use it. But once they see your product video, those objections will disappear, and they’ll be more likely to pull out their credit cards and buy.
What better way to show off the features of your product than through a video. Which can highlight the difference between your product and your competitors.
A great video can stay in someone’s mind for a long time. Even if someone doesn’t buy your product immediately after watching your video. Consumers are more likely to remember your brand when they are ready to purchase. So, they’ll seek out your website, make an online purchase, or visit your store.
Discover How We Can Help You Create Product Videos That Engage and Sell